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About Social Paint

About Social Paint

Social Paint was founded in 2017 by Kristen Wallace Tostado because of the lack of (sometimes non-existent) cosmetic products available in the market that are clean/natural/organic, certified gluten free and cruelty free, anti-aging, antioxidant, and anti-inflammatory.  After a childhood spent mostly feeling ill and dealing with various health issues, Kristen was finally diagnosed with Celiac Disease in 2004.  She felt a sense of relief to know what was going on and to learn how to heal herself.  Kristen started to dissect every ingredient list looking for gluten and was disappointed to also discover how many harmful chemicals are in our daily products.

Kristen has been on a mission ever since to create the perfect cosmetics using only the best of what Mother Nature has to offer.  We believe that you CAN have it all!  We want you to look and feel your best, all without worrying about dangerous ingredients and chemicals often found in cosmetics.

A portion of our proceeds will be donated to worthy social causes, consistent with the healthy and socially-conscious principles which guide our company.


Social Paint lip gloss is currently available in five glossy (not sticky!) and creamy shades:

“Real Housewife”
a beautiful shimmering nude

a “flatters everyone” creamy mauve

“Cha Cha Cha”
a fun and energetic petal pink

“Party Crasher”
a rich coral pink perfect for a daytime statement lip or a fun night out

a medium red that compliments all skin tones


Our certified gluten free and 100% cruelty-free (Leaping BunnyTM certified) products are free of carcinogenic, hormone and endocrine disrupting ingredients, parabens, sulfates, phthalates, tricolsan, gluten, petrochemicals, and toxins.  We are committed to the integrity of our natural formulas, the wellness of our valued customers, and health of our precious environment.


Specially formulated to be conditioning and hydrating, Social Paint lip gloss is also one of the first prestige lip glosses to protect the delicate skin on your lips from the sun and other environmental factors.

We use only the safest non-nano zinc oxide to give our lip gloss an SPF 15 rating.   Our zinc oxide is tasteless and odorless.